Driving engagement +30% and launching a video-first content strategy
Over a three-month period, Purpose Comms helped the Chamber reset its digital storytelling approach, launching a new suite of human-led video content across social channels. These short, journalistic, story-driven videos brought events, members and business activity to life, and audience response followed fast. Engagement grew by 30%, post reach increased steadily month-on-month, and the Chamber now has a repeatable video format that can be deployed across all major campaigns. The project demonstrated the impact of strategic storytelling delivered with newsroom instincts: pace, clarity and purpose.
