Launched the Life’s a Breach podcast
Purpose Comms created and launched Life’s a Breach, a vendor-focused cybersecurity podcast designed to humanise the industry and spark conversation. Each episode includes a full editorial structure, narrative flow and multi-format repurposing plan.
Results so far:
- Podcast posts generate 2–3× more impressions than regular LinkedIn content
- Several episodes peaked at 3,000+ impressions
- Consistent spikes in engagement whenever episodes are published
- Strengthened relationships with global cyber vendors
- Repositioned the brand as a facilitator of industry insight, not just distribution
