Show garden PR success at BBC Gardeners’ World Live
Purpose Comms supported Midlands Air Ambulance in maximising PR opportunities around its BBC Gardeners’ World Live charity garden — a major moment in the charity’s annual calendar. We developed press angles, storytelling assets and on-site content that connected the design to the organisation’s lifesaving mission.
Outcomes included:
- Strong regional media interest
- Increased online engagement throughout the event window
- A suite of powerful photo and video assets for future fundraising and awareness campaigns
This work helped MAAC translate a visual installation into meaningful, emotive storytelling.
